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Hard Rock Hotels plans Mexico all-inclusives

October 31, 2011
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Hard Rock International will announce today that it will be opening the first Hard Rock resorts in Mexico.

They'll be all-inclusives in Cancun (due this winter), Puerto Vallarta (spring 2012) and on the Riviera Maya (fall 2012).

The resorts will be on existing Palace Resorts properties and will be run by Palace, but will be re-branded with Hard Rock touches such as rock memorabilia and live music programs, says Michael Shindler, Hard Rock International executive vice president, hotels & casinos. Hard Rock Riviera Maya will put together two adjacent Palace Resorts properties, Aventura Cove Palace and Aventura Spa Palace.

Hard Rock, which already opened a resort on a Palace property in Punta Cana, Dominican Republic, aims for a "growing presence in Latin America, sparked by the upcoming Hard Rock Panama Megapolis," Hard Rock said in a press release.

All-inclusives are hot now among vacationers, because of their perceived value -- all the booze and food you can handle, plus room, for one price that you know upfront.

+ Wexico

Mexico isn't viewed as the safest destination at the moment, "but the key words are 'at the moment,' " says Shindler. The feeling is that "Mexico has been a great destination" and "this, too, shall pass," he says.

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