|Tequila Expo in Puerto Vallarta
In its first edition the Tequila Expo starts on the boardwalk in the coastal town of Puerto Vallarta.
The event aims to promote the brands that are in the National Chamber of the Tequila Industry (CNIT), same as when operating in different cities, such as Tijuana, Ciudad Juarez, Tulum, Ciudad del Carmen, Tlaquepaque and Mazatlan , among others.
The director of the Tequila Expo, Constantine Macris said he has confirmed the participation of 30 exhibitors at the malecón area. He added that he expects around 6,000 visitors.
He explained that the boardwalk was chosen as the venue, focused to the public, because it is a place where all people walk, noting that in the 15 years that this event has been carried out, it’s the first time this is performed in the city of Puerto Vallarta, Jalisco.
Macris said they plan to make the Tequila Expo annually every month of April, in order to promote small and medium-sized tequila distilleries to tourists and establishments such as bars, restaurants and nightclubs.
He explained that many tequila companies don’t have the budget to advertise in the mass media, which is the reason why we are doing this convention.
The inauguration will be attended by the President of the CNIT, Eduardo Orendain Giovannini, and singer Alex Lora who will perform a concert at the Arches of the malecón.
+ Wexico http://news.wexico.com/events/21apr2012/tequila-expo-in-puerto-vallarta.htm
As part of the Tequila Expo there will also be a Bartenders tournament, where participants will compete in mixology.
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